Online Marketing Services

History:
Champion Dance Shoes (CDS) is the nations leader and oldest importer of fine quality dance footwear and dance accessories. CDS is a distributor of major manufacturing companies such as Werner Kern, Dance Art by Diamant, and Dance Naturals Di San Marco. For over 40 years, CDS has consistently offered the finest quality, widest selection, longest wear, fast and courteous service.

Objective:
Champion Dance Shoes was looking to increase the awareness of its web site and gain better positioning on the search engines. One of the most important goals was to convert site visitors into informed new customers and generate additional sales.

Solution:
Understanding where each client stands in the marketplace is always the first step in a successful campaign. WebFX created a plan of action that began with the analysis of Champion Dance Shoes direct competition. Later, we worked closely with CDS to identify the best possible keywords and phrases that describe the business and products. These keywords and phrases became the building blocks for the redevelopment of the CDS site. After the configuration of META tags and the creation of the Content-Opt Files, we were ready for the site to be submitted.

Results:
CDS has found great success with their WebFX Marketing Plan. We have seen excellent results in most of the major and minor engines, CDS is very pleased with the direction that the site is going. The initial increase in site visits has delivered more qualified visitors and product sales, giving CDS the edge they were looking for amid stiff competition.

History:
VitaGanza Health Foods offers first quality vitamins, minerals, herbs, supplements, books and uncommon foods and snacks that are not mass-marketed. VitaGanza strives to provide superior quality products that will benefit customer’s needs. VitaGanza boasts a simple philosophy of striving to maintain outstanding customer service and competitive prices. Additionally, VitaGanza is very proud of their Private Label vitamins, minerals, herbs and supplement products manufactured under the strictest standards by Marlyn Nutraceuticals.

Objective:
As part of their marketing program to help spread the word about VitaGanza, WebFX created a site that was balanced and optimized for the search engines. Although nontraditional to their typical marketing campaigns, VitaGanza understood how important search engine optimization can be when looking at the growing competition of Internet based health food businesses. In support of other marketing efforts for the launch, VitaGanza looked to WebFX to deliver targeted visitors that would convert to customers.

Solution:
As key products had proven successful at the store level, WebFX launched an advertising campaign aimed at VitaGanza's key products. The campaign also included the implementation of other industry specific key terms and the creation of key term specific files that appeal to the search engine spiders. Targeted ads were also put into place.

Results:
After the initial submissions were finished, VitaGanza was on the board, fully optimized and excited for the growth of their site. Within the first 90 days, VitaGanza gradually experienced growth within the major search engines. Their top keyword list has proven to be a beneficial projection of their visitor's online behavior, as their web site visitors and customer base continues to increase.